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Reflections on Pride Month: Our Team on the Meaning of Pride & the Arts

Today may mark the end of Pride month, but LGBTQIA+ Pride is celebrated everyday at theatreMAMA. We are committed to affirming, uplifting and advocating for increased visibility and equality for the LGBTQIA+ community.

Looking for resources and/or to get involved? Check out The Center. The Center offers the LGBTQ communities of NYC advocacy, health and wellness programs; arts, entertainment and cultural events; recovery, parenthood and family support services.

Last weekend, our Blue Man Group Brand Ambassadors attended Youth Pride 2023 in Brooklyn and the annual NYC Pride Parade. Blue Man Group even made a special appearance at Youth Pride! Our Experiential Street Team handed out Blue Man Group swag, including Pride-themed temporary tattoos that were a big hit. What an honor it was to participate in such joyful celebrations of Pride!

theatreMAMA Street Teams 2023
theatreMAMA Street Teams 2023
theatreMAMA Street Teams 2023
theatreMAMA Street Teams 2023
theatreMAMA Street Teams 2023
theatreMAMA Street Teams 2023

Blue Man Group Brand Ambassadors at NYC Pride 2023; Blue Man Group performance at Brooklyn Youth Pride 2023; Blue Man Group Brand Ambassadors at Youth Pride 2023

This month, we also had the privilege of celebrating our MAMAs who are a part of the LGBTQIA+ community. Staff members graciously shared their thoughts on what Pride and the arts means to them. Check out their responses!

What Does Pride and the Arts Mean To You?

Maggie Tumiotto Jackson (she/her)

Pride and the Arts form a lifeline together which extends to those who may not be able to live safely or comfortably as themselves yet. It gives form, color, texture, music, light to a future that might otherwise be unimaginable for those who cannot yet show their pride.

Pride has enriched the arts through growing representation, and the Arts have helped Pride pull through to where it is today. Together, they will continue to guide us until everyone in the LGBTQIA+ community can finally flourish knowing they are safe, accepted, and celebrated—even those among us who are the most marginalized.

Hannah Dorph (all)

Pride means being proud of the person I’ve grown into despite every hardship and challenge. It means understanding that the complexities of gender and sexuality reach beyond imagined binaries.

Lizzie Montgomery (she/her)

It means being able to celebrate your truest self and the obstacles our community has overcome. 

Bailey Kelis / Bailey C Lewis (they/fae/he)

Freedom to explore myself without having to censor myself.

Tony Thompson (he/him)

Pride by its very definition means “to be especially proud” . I am proud to be full of Pride not just in the month of June. But, for every month. The Arts has helped me be true to myself and to never be afraid to be who I truly am! I’ll show pride for pride and for all days of my life! 

James Dirck (he/him)

Art - particularly acting - has always been a therapeutic form of expression for me. There’s a strong sense of community in theatre / film. Similarly, Pride creates a space for queer people to present themselves and share love in the truest form - not just during the month of June, but all throughout the year. 

Highlighting queer stories through art is a necessity to me. Sharing ourselves through an artistic medium educates those outside of the queer community, supports those within it and ultimately provides new ways for people to grow and connect. 

Art and pride have both been integral to my development as a gay man, as well as serving as the foundation for many of my closest friendships.

Evelyn Ziropoulos (she/her)

For me, Pride and the Arts are the warm passionate feelings of pure expression. Nothing is more true to me than having learned to allow myself comfort in loving the people I have loved and creating the art I've created. The Arts provide the manifestation of the subconscious reflection of myself, and how people I love helped me grow to be who I am. There is no limit to who that may apply to if you learn to be comfortable with giving yourself that opportunity. Everyone is deserving of that!

Grace Sword (she/her)

Pride AND the Arts means expressing your TRUE self and spreading love love love ❤️ 

Raúl Fox (he/they)

Being able to live my life as myself and opening minds and breaking chains for others. Art is my favorite human trade. It changes people and people change the world. 


Cavan Hendron (they/them)

The arts was always a place where I felt that I could be my whole self. And I don't think it's a coincidence that so many queer people find themselves involved in the arts in one way or another. At the end of the day, pride to me is about unapologetically being yourself and telling your story. As artists and storytellers, that is a HUGE reason why we do what we do. We should be uplifting the LGBTQIA+ community and their stories everyday. Through sharing those stories not only are we letting people know they're not alone, but we're healing and growing in the process. Keep using your voice, keep telling your stories, and most importantly keep being YOU. 

Jacob Davila (he/him/his)

Being able to be, live, love, and enjoy life the way you want to without any judgment or discomfort! Being able to be yourself with the support from the people you call family!! It’s YOU on the inside and outside!

Gosia Jasiniak (any)

I came out as lesbian last year and this June I want to take advantage of the Pride to really celebrate and embrace my identity. I’m also looking forward to meeting new queer people and create even bigger inner circle of friends!

Karla Giselle (they/them/theirs)

Pride because I love who I am. Arts for the chance of freedom. I’m a Queer Non-binary Latinx and proud.

🌈🌈🤍



Sydney Elliot a.k.a. Lil Ronnie (she/they) 

Pride is the reclamation of our own stories and identities. It means choosing to be proud of who we are despite worldwide efforts to make us feel shame.


Sah K. Brule (she/they)

It means just being yourself and not giving an “F” about anyone or anything that tells you you’re wrong or takes that pride away from you.

DJ Comins (she/her)

The arts; theatre, music, drawing, have meant the world to me since I was young. Getting to build my worlds creatively on paper or onstage is a dream come true, every single time.

We are so grateful to our amazing team who shared their incredible stories and ideas with us.

Happy Pride today and every day!

Related Links:

Chicago Pride - Blue Man Group and Prince Immersive Experience
Chicago Pride - Blue Man Group and Prince Immersive Experience
iAmsterdam and theatreMAMA celebrate Amsterdam in NYC
iAmsterdam and theatreMAMA celebrate Amsterdam in NYC
tags: pride, NYC pride, Pride 2023, Street Teams, NY Street Team, Brand Ambassador, Blue Man Group, theatreMAMA
categories: Brand Ambassadors, Experiential Marketing
Friday 06.30.23
Posted by Mari Minette Linder
 

Earth Day: Making Broadway and The Entertainment Industry More Sustainable

theatreMAMA’s NYC Street Teams showing their love for planet earth!

Happy Earth Day! The sheer scope of climate action necessary to heal our planet can feel daunting and insurmountable at times, but we really can make a difference if we all choose to start somewhere. Small actions taken by many can have a massive impact! At theatreMAMA, that means being the first marketing agency in the world to become 100% Re-planted! For every 1,000 fliers or pieces of collateral we distribute, MAMA plants a tree to offset the impact of our business on the environment. Last year alone, we planted 1,540 little saplings!

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tags: Earth Day, Sustainability, Environment, climate action, climate change, Sustainable theatre, theatre, theatreMAMA, Experiential Marketing, green business, NYC, Street Teams, broadway
categories: Experiential Marketing, Sustainability
Saturday 04.22.23
Posted by Mari Minette Linder
 

Jobs: Street Team Dancers to promote 'Chicago: The Musical'

JOB DETAILS
Seeking dancers to be Chicago Dance Mob Street Team Ambassadors in Times Square promoting "Chicago: The Musical" on Broadway. An iconic part of the success of "Chicago The Musical." Dancers take over the streets of Times Square in costume and hand out fliers and discounts, all the while infusing their movements with Fosse dance technique. Applicants should have basic knowledge of Fosse technique. Dancers will go through a brief training to learn iconic poses and movements.

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tags: Chicago the Musical, Chicago on Broadway, Chicago Dance Mob, Jobs, Perfomer Jobs, theatreMAMA, theatre jobs, theatrical marketing
categories: Jobs, Street Teams, Brand Ambassadors
Friday 04.07.23
Posted by Mari Minette Linder
 

MAMA’s Magical Experience at Monet’s Garden

theatreMAMA staff and performers gather at Monet’s Garden for our first MAMA 2023 Event Series outing.

Last week, we kicked off our 2023 MAMA Event Series with a team outing to Monet’s Garden, an immersive experience located in the Seamen's Bank Building at 30 Wall Street in downtown Manhattan. Monet’s Garden transported us to the world of the famed impressionist painter and surrounded us with his art through an interactive, multimedia experience. The installation was truly magical.

Encompassed by beautiful flowers, soft water colors and Monet’s story, we meandered through the self-guided exhibition, exploring the world of impressionism and putting ourselves into the art along the way.


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tags: Monet's Garden, Immersive Experience, NYC, Art Show, theatreMAMA, Experiential Marketing, Shared experiences, Monet's Garden Immersive Experience
categories: Brand Ambassadors, Experiential Marketing, Event Marketing, MAMA 2023 Event Series
Monday 03.13.23
Posted by Mari Minette Linder
 

2023 Olivier Nominations Announced Today!

Congratulations to all of the 2023 Olivier nominees! Nominations were announced this morning, and “My Neighbour Totoro,” a 1988 Japanese animation adapted for the stage, leads with nine nominations including, best entertainment or comedy play, best director, best theatre choreographer, best original score , best actress, best sound design, best costume design, best lighting design and best set design. Just behind “My Neighbour Totoro” is “Standing at the Sky’s Edge,” a National Theatre production, with eight nominations. 

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tags: olivier awards, broadway, west end, london, NYC, theatre, theatreMAMA, award season
categories: Theatre News
Tuesday 02.28.23
Posted by Mari Minette Linder
 

TKTS Times Square Has New Hours

TKTS Times Square Updated Hours:Monday: 3:00PM - 8:00PM Tuesday: 3:00PM - 8:00PM Wednesday: 11:00AM - 8:00PM Thursday: 3:00PM - 8:00PM Friday: 3:00PM - 8:00PM Saturday: 11:00AM-8:00PM Sunday: 11:00AM-7:00PM

theatreMAMA’s Chicago The Musical Dance Mob at TKTS

Hey theatre fans! The TKTS Times Square location has new hours beginning this Thursday, February 1st. […] Here is the most up to date schedule so you don’t miss out on those discounted tickets!


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tags: theatreMAMA, Chicago Dance Mob, discount tickets, TKTS
Thursday 02.02.23
Posted by Mari Minette Linder
 

True or False: theatreMAMA and WALDO Make a Great Pair

MAMA's ambassadors set out on a mission with WALDO for a special social media promotion, asking 'True or False' questions to pedestrians and tourists.

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tags: theatrical marketing, Guerilla Marketing, Experiential Marketing, social media, Tik Tok, WALDO Vision, theatreMAMA, stree, NY Street Team, NYC, Brand Ambassador
categories: Brand Ambassadors, Experiential Marketing
Wednesday 05.11.22
Posted by Justin Smusz