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Experiential Marketing

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MAMA’s Magical Experience at Monet’s Garden

theatreMAMA staff and performers gather at Monet’s Garden for our first MAMA 2023 Event Series outing.

Last week, we kicked off our 2023 MAMA Event Series with a team outing to Monet’s Garden, an immersive experience located in the Seamen's Bank Building at 30 Wall Street in downtown Manhattan. Monet’s Garden transported us to the world of the famed impressionist painter and surrounded us with his art through an interactive, multimedia experience. The installation was truly magical.

Encompassed by beautiful flowers, soft water colors and Monet’s story, we meandered through the self-guided exhibition, exploring the world of impressionism and putting ourselves into the art along the way.

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We were, indeed, captivated by each exhibit, but equally – or even more so – we were captivated by one another! It was truly a pleasure to connect with so many incredible artists in one space while being literally surrounded by art.

View fullsize theatreMAMA Staff & Performers at Monet's Garden
theatreMAMA Staff & Performers at Monet's Garden
View fullsize Michelin Hall, Keith Hurd & Tim Wooster at Monet's Garden
Michelin Hall, Keith Hurd & Tim Wooster at Monet's Garden
View fullsize theatreMAMA Staff & Performers at Monet's Garden
theatreMAMA Staff & Performers at Monet's Garden

Our team of staff and performers were even joined by theatreMAMA’s fearless leaders, Timothy Wooster and Michelin Hall. We also had the pleasure of reconnecting with Keith Hurd, a producer of Monet’s Garden who graciously helped us arrange this outing to kick off our MAMA Event Series.

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We had a blast taking gorgeous pictures of one another throughout the exhibit and enjoyed interacting with the multi-sensory art installations together. Captivated by Monet’s world, we took full advantage of the glorious backdrop the experience created and became theatreMAMA micro-influencers. We encouraged our team to tag the event on their social media accounts and made quite the splash on our company Instagram account. With a combined total of nearly 36,000 Instagram followers, MAMA attendees garnered over 3000 impressions across their unique audiences.

Monet’s Garden just announced that they will be extending their NYC run until April 16th! Not only can you attend the bewitching immersive experience any day of the week, there are additional events to check out before the exhibition closes in April. Monet’s Garden will host festive easter egg hunts in the floral-filled venue beginning Thursday, April 6 from 11 a.m.- 1 p.m. and on Saturday, April 8 - Sunday, April 9 from 10 a.m.-12 p.m. Monet’s Garden The Immersive Experience will also host “paint and sip” sessions  (a BYOB  immersive painting experience), an event with artist-in-residence Kim Ahonoukoun, an upcoming immersive piano concert by Lang Lang Foundation Scholars and a yoga class.

MONET’S GARDEN THE IMMERSIVE EXPERIENCE ACTIVATIONS IN MARCH AND APRIL

EASTER EGG HUNTS

Thursday, April 6 from 11 a.m. – 1 p.m
Saturday, April 8 from 10 a.m – 12 p.m
Sunday, April 9 from 10 a.m – 12 p.m

ARTIST-IN-RESIDENCE: Kim Ahonoukoun

Saturday, March 18 from 3 – 6 p.m.

PAINT AND SIP SESSION: Stelnik Art Soiree

Thursday, March 23 at 6:45 p.m. ($85 per patron including admission to Monet’s Garden The Immersive Experience)

LANG LANG FOUNDATION SCHOLARS PIANO CONCERT

April 3 at 7 p.m. & 9 p.m ($25 per patron including admission to Monet’s Garden The Immersive Experience)

REVOLUTION YOGA BY ALESSIA AT MONET’S GARDEN IMMERSIVE

Saturday, April 8, 9-10am Class (Doors 8:45am), Vinyasa Yoga + Monet’s Garden The Immersive Experience ($50)

To say we enjoyed our experience at Monet’s Garden is an understatement. We are looking forward to the next outing in our 2023 MAMA Event Series and can’t wait to connect more with one another and with the enchanting creative events happening all over NYC.

Have an upcoming event that might be a good fit for our next 2023 MAMA Event Series outing? We would love to partner with you and use our combined micro-influencer powers to create buzz for any upcoming events … afterall, that’s what theatreMAMA does! We design living media campaigns that foster memorable, shared experiences to entice audiences and consumers alike to interact with shows, brands, events, etc. Whether partnering on an experiential marketing campaign or hosting a theatreMAMA event for our staff and performers, we make an impact and bring your brand to life.

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tags: Monet's Garden, Immersive Experience, NYC, Art Show, theatreMAMA, Experiential Marketing, Shared experiences, Monet's Garden Immersive Experience
categories: Brand Ambassadors, Experiential Marketing, Event Marketing, MAMA 2023 Event Series
Monday 03.13.23
Posted by Mari Minette Linder
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