theatreMAMA is offically an adult! April 9, 2023 marks MAMA's 18th birthday and 18 years of joyful, creative, innovative, connecting Experiential Marketing campaigns. The last 18 years have been an incredible journey, so we thought it would be fun to celebrate this year's birthday by taking a look back at monumental MAMA milestones. Navigate through our interactive '18 Years of MAMA' timeline below to discover some of our favorite moments in MAMA history.
Super Ad – I Mean Super Bowl – Sunday Is Almost Here!
theatreMAMA’s NFL Experience activation in NYC.
The Super Bowl is this Sunday, February 12th, between the Philadelphia Eagles and the Kansas City Chiefs. While audiences will be watching to see who takes home the coveted NFL championship, they will also be watching to determine the winner of another competition – best commercial. This year, the stakes are high with each 30 second ad spot costing 7 million dollars.
With prices so steep, why do companies choose to participate in the Super Bowl commercial maddess?