Now Boarding: theatreMAMA x The Travel Agency

The Travel Agency isn’t just a cannabis dispensary, it’s a reimagined retail experience that’s changing the way cannabis culture is seen in New York City. With four locations across the city, their focus is on delivering a premium, education-forward experience tailored to each customer’s preferences. Whether you’re new to cannabis or a seasoned consumer, The Travel Agency creates a space that is welcoming, elevated, and informed. And with theatreMAMA on board, that mission is now seen through live advertising on the streets of New York City.

Through immersive street-level experiences, theatreMAMA transforms The Travel Agency’s “travel” concept into a dynamic, real-world adventure that captures the curiosity of everyone passing by. Our brand ambassadors dress like aircraft marshals, guiding people toward dispensary locations. Along the way, they engage passersby with personalized product education. Using branded “boarding passes” that offer a complimentary in-store gift, the team turns everyday foot traffic into a memorable and shareable experience. The campaign has been met with overwhelmingly positive feedback from both locals and tourists, where many are drawn in by the clever aviation theme. Together, we’re not just driving foot traffic and sales, we are shifting perceptions on cannabis culture. With theatreMAMA, we are able to bring a new perspective towards cannabis usage, with a more purpose forward approach. The Travel Agency aims to create a social impact in NYC, in ways that have not been seen in the cannabis market before. Find your travel options at https://www.thetravelagency.co/