Combine equal parts theatreMAMA and Waitress the Musical, add one brilliant soundtrack(by the incredibly talented Sara Bareilles), sprinkle with sweet-as-pie Ambassadors, top it all off with an EPIC pie hat...and you’ve got a recipe that’s baked to perfection! Waitress is near and dear to our hearts, especially since we’ve been in partnership with the musical since the very beginning! We started this promotion at the Brooks Atkinson box office over three years ago when Waitress opened on Broadway and have enjoyed every sugar-filled second of promoting this wonderful show!
Waitress the Musical has taught us that “Everything Changes,” so even though we’ll be hanging up our aprons and putting away our pie hats, marketing this special show will remain in our hearts forever. theatreMAMA is grateful for every second we spent working with Waitress and what better way to show how much this musical matters to us than in the form of a love letter?
Dear Waitress,
Thank you for all the beautiful, magical, pie-filled memories! From launching our Waitress street team in Times Square on Day 1,
To handing out delicious Pies-In-A-Jar at the Box Office when you opened,
To catching the attention of patrons in Times Square with our FABULOUS pie hats and custom designed costumes,
To pushing day of sales by interacting with Broadway-lovers waiting in line at TKTS,
To surprising those same TKTS patrons with a free Pie,
To the millions of people who couldn’t help but sing the soundtrack along with us (Did you know over 330,000 people come through Times Square every day?! That’s 50 million visitors annually, who all got a chance to see our amazing team!),
To the seeing-impaired 12 year-old Waitress super-fan who cried tears of joy when she got to feel one of our Ambassador’s pie hats before heading to the matinee, (there’s no picture of this unforgettable memory, but it will live in our hearts forever!)
To all the lives changed, made better, and made sweeter because of this incredible show!
We love you, Waitress!! This has been one extraordinary (and delicious!) journey that will remain baked in our hearts forever!
Love,
MAMA
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