Hudson Yards experiences: Edge NYC and City Climb

At Hudson Yards, visitors can explore New York City in a whole new way; with great shopping, dining, and exciting attractions. Edge NYC is the highest outdoor sky deck in the Western Hemisphere, offering incredible 360-degree views of the city from its unique, glass-walled design. For those looking for even more adventure, City Climb lets you scale the outside of the building and lean out from 1,200 feet in the air, making it the highest open-air climb in NYC.

Through our partnership with Hudson Yards Experiences, theatreMAMA helps bring these experiences to life by engaging with the public through dynamic street team activations. Our brand ambassadors, outfitted in City Climb-inspired jumpsuits, branded gear, and digital backpacks, connect with passersby to educate them about the attractions and distribute exclusive discounts. We don’t just hand out flyers—we tailor our approach based on location, time of day, and the surrounding audience to ensure each interaction is intentional and impactful.

Every activation is thoughtfully designed to maximize awareness and drive ticket sales, from selecting high-traffic areas to analyzing demographic fit and adjusting messaging in real time. Our on-the-ground insights help shape each campaign’s success, ensuring that Hudson Yards Experiences remain top of mind for locals and tourists alike. Whether it’s inspiring someone to conquer their fear of heights or simply discover their new favorite view, we’re proud to play a role in elevating what NYC has to offer.

Hudson Yards: Edge NYC, City Climb, and more!